Concepts¶

A concept is a short, self-playing demo conversation — a realistic back-and-forth between a business and a customer that plays out on a phone, the way it would over RCS. You use it to show a prospect what rich business messaging could do for their business, before any agent is built or any account is set up.

The big idea. Point Anychat at a prospect's website and it writes a tailored demo conversation for them. Tweak it until you like it, publish it to a shareable link, and — when they're sold — turn that same concept into a real, working agent in one click.

Concepts live at the top level of the console, alongside Agents — they're their own thing, and they don't need an agent to exist.

Why concepts¶

Rich messaging is hard to describe and easy to show. A concept is the "show": a believable conversation, branded for the prospect, auto-playing in a phone frame, that makes the value obvious in fifteen seconds. It's a pre-sales tool — the natural first step before someone becomes a customer.

Because a concept stands on its own, you can spin one up for any prospect without first creating an agent for them.

The lifecycle¶

A concept moves through a simple arc:

Generate — describe the business (usually just by its website) and Anychat writes a demo conversation grounded in their real brand and products.
Refine — adjust the conversation until it feels right, by hand or by asking in plain language.
Publish — push it to a stable, shareable URL you can send to the prospect.
Build an agent — when they say yes, convert the concept into a configured agent that actually does what the demo showed.

You can stop at any step — many concepts are only ever used as a quick visual, never published.

Generate from a website¶

The fastest way to start: give Anychat a prospect's website address. It reads the site, learns the company and what they offer, and authors a realistic conversation — a warm branded greeting, a few back-and-forth turns, a product card or two, and a satisfying next step like booking a call. No agent required.

You can also nudge it with a one-line use case ("a prospect books a consultation over text") to steer what the demo shows.

Generation takes a few moments — Anychat is doing real work behind the scenes — and the concept appears in your list when it's ready.

Refine it¶

Once a concept exists, you can shape it on its edit page two ways, and mix freely between them:

Edit the conversation directly — change any turn, whether it's the agent speaking or the customer. Reword a message, add or remove a step, reorder things, swap a product card or image. A live preview plays the conversation as you go.
Ask for changes in plain language — type an instruction like "change the customer's name to Bob" or "make the product they ask about the MediSpa" and Anychat's assistant rewrites the concept for you, changing only what you asked and leaving the rest alone. It's the same back-and-forth you'd have with a designer, and you can keep iterating until it's right.

Brand details — company name, colour, logo — flow into the host page and into the phone itself, so the demo looks like it belongs to the prospect.

Logo — upload an image (or paste a URL) in the editor's branding row. It appears in the page header and as the sender's avatar in the chat, circle-cropped exactly the way RCS presents a real business's logo. A square image works best.
Brand colour — pick it with the colour swatch or type a hex value. Once a logo is set, the editor offers a one-click Use logo colour suggestion extracted from the logo, so matching the brand takes no guesswork. The colour drives the page accent and the chat styling.

You can also set the playback speed in the same row — how fast the conversation plays back, from 0.5× (slower, easier to read along) to 2× (brisker, for short attention spans). It applies everywhere the concept plays: the editor preview, the published page, and exported videos. The default, 1×, matches the natural rhythm of a real chat.

Phone size sets how large the phone renders on the published page, from 0.85× to 1.3× of its natural size. The page always shrinks the phone to fit a small window; sizes above 1× take effect when the viewer's screen has the room. Unlike playback speed, phone size affects only the hosted page, not the editor preview or exported videos.

Publish¶

When a concept is ready to share, publish it. Anychat hosts it at a stable, unguessable link you can drop into an email or a deck. The page plays the conversation once and offers a Replay button; it's a self-contained demo with nothing to install.

The live page is a snapshot of the draft at the moment you publish. If you keep editing afterwards, the editor flags that the live page is out of date — hit Republish to push the latest saved draft to the same URL. Changes take effect immediately.

Unpublish at any time to take a page back down; anyone opening the link afterwards sees a simple "no longer available" notice. The URL is reserved for the concept, so publishing again brings it back at the same address.

Your branding on concept pages¶

Workspace · Branding holds your organization's default branding for published concept pages: company name, brand color, logo, favicon, and an optional footer. New concepts pick these up at generation time, and publishing fills any gaps a concept's own editor left blank. A value set in the concept editor always wins over the workspace default.

Branding is applied when a page is published. Pages that are already live keep their look until you republish them; the Branding page lists your published concepts with a Republish button so you can apply a change everywhere in a few clicks.

By default, published pages carry Anychat's favicon and a "Powered by Anychat" footer line. The whitelabel add-on removes that attribution: the page shows your favicon (or none), your footer, and no Anychat name anywhere in the visible chrome. The one line that stays is the "an illustrative concept, not a live agent" disclaimer, which protects you as much as it protects us. Whitelabel is a paid add-on; contact your Anychat representative to enable it for your workspace.

Export a video¶

Sometimes you want the demo where a live page can't go — a hero video on a marketing site, an email, a slide. The Marketing video row on the edit page renders a flow of your choice as a downloadable video of the conversation playing in the phone, chrome and all: typing indicator, sender logo, verified badge, message timing. If the concept has more than one flow, pick which one to render, then hit Export.

Rendering plays the conversation in real time, so it usually takes under a minute; the row shows progress and then offers Download links — an .mp4 (plays everywhere, ideal for web embedding) and a .mov — plus a copy button for the video's stable hosted URL, which you can embed directly. Re-exporting after edits replaces the video; each concept keeps one video at a time, of whichever flow you exported last.

Turn a concept into an agent¶

This is the payoff. When a prospect loves the demo, build an agent from the concept and Anychat sets up a real agent configured to match — the same identity and products, a starting playbook chosen from the use case, knowledge seeded from their website, and the concept's opening line as the agent's greeting. You land in that new agent, ready to connect a channel and go live.

The concept's conversation becomes the spec the real agent is tuned against — the demo you sold becomes the thing you ship.

From the command line¶

Everything above can also be done programmatically with the anychat CLI — useful for authoring concepts as version-controlled documents or creating a batch of them at once:

anychat concepts list
anychat concepts create --input concept.yaml --publish
anychat concepts update <id> --input concept.yaml
anychat concepts publish <id>
anychat concepts unpublish <id>

The input document is YAML or JSON with the same fields Concept Studio edits: title, channel, hostBranding (company name, logo, brand color, hero copy, facts), and scripts — one entry per flow, each with the emulator steps (text, card, carousel, suggested replies and actions) the page plays back.

How concepts relate to agents¶

Keep the two roles straight:

A concept is a demo — canned, illustrative, pre-sales. It shows what's possible.
An agent is the real thing — it actually holds conversations, qualifies leads, and books calls.

You generate concepts freely during the sales process, then build an agent from the one that wins. See the Console Guide for working with the agent once it exists, and Reaching Out to People for putting it to work.